When you are the captain of a ship and you are out there on the open sea, you cannot rely only on your gut or your instinct when you set course. Captains use sonar charts, a magnetic compass and so on, to make sure the heading of the ship is correct. In the same way, as the product manager, it is your responsibility to chart the best course of action to meet the goals of the product. And for that, you need the right product management tools. It does not matter whether you are a seasonal product manager with years of experience or an entrepreneur who is just setting up shop, you will struggle if you try to get the job done on your own. The consoling thing is, you do not have to work alone. This blog will highlight some important tools every product manager needs to have if they want to be successful. Let’s dive in!
Top Tools for Successful Product Management
Mind Mapping: When you set out on a journey, the first thing you need is a map. It does not matter if you are creating an application or building a website, as the product manager, once you have a set goal the first thing is to organize a way to get there. Mind-mapping, or road mapping as it is sometimes called, involves an organizational structure that includes symbols, words, and colors, designed to “map out” your ideas. The main purpose of mind mapping software or product management tools is to convert random and disjoined information into an organized diagram that allows your brain to naturally remember the data.
Tracking and Analysis: After you put in all the hard work and long hours at the office, and once you finally manage to develop and launch your product, you may feel like taking a step back. But you might want to hold that thought. Once your product reaches the end-user, as the product manager, it is your responsibility to track the progress and analyze the user experience to check if you need to make changes. Using web-based survey tools, you can gather information and feedback from your customers and gain valuable insights into what works and what does not.
Prioritizing: As the product manager, you will always have a lot on your plate and you may have to juggle multiple tasks every day. One thing to remember is that you are not a machine, and if you exert yourself too much you will never get the job done. That is why you must use an organizational software and product management tools to prioritize your work. Many web apps allow you to create tasks and track them using easy-to-view boards. Adding tags like ‘Urgent’ or ‘Pending’ will allow you to stay on top of what needs to be done and when.
Data Management: Once your product takes off and once customers begin using it, you will notice that data just keeps pouring in. Comprehensive data analysis is essential to help you make future business decisions. But to analyze that data, you need to first store and organize it so that you and your team are not overwhelmed. Even if you cannot invest in powerful CRM tools, a simple spreadsheet or cloud account will suffice. Creating a secure and well-organized database will help you stay up-to-date on user interactions and will also help you run the A/B test so that you can upgrade your product if required.
Team Communication: You know the saying ‘Many hands make light work? Well, that only holds if those hands work together and collaborate.’ Complex products often demand close coaction among team members, so that work is not duplicated. From the day your product development gets underway, you will need a smooth and efficient way to communicate with your team. There are a number of cloud-based tools that facilitate direct communication and save time. When selecting a product management tool, you need to make sure it allows multiple users to share and work on the same file simultaneously, this will definitely ease your burden and keep you ahead of deadlines.
The incredible technological advancements of the 21st century have all but eliminated the burden of being a ‘one-man army.’ Familiarizing yourself with the latest product management tools will ensure you improve the communication and productivity within the team. The world of business is adapting and customers are always on the lookout for something that is smarter, faster and more efficient. Luckily, for all your product managers out there, smarter, faster and more efficient tools are always available to you.
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