Basic Principles of Responsive Web Design 201

Ten Tips on Typography in Web Design

User-friendly features are essential to the success of web design. Typography in website development helps visitors access content and navigation features.

Well-executed typography makes reading easy and understandable. Bad typography makes the website trying to use and frustrates users. The web design industry is an ever-changing environment in which it is vital to adapt to the trends.

1. Use a Low Number of Fonts

The style is an essential trait in web design. Designers can get carried away and use too many different fonts. Simplicity is a rising trend in the web design industry, so it’s not surprising that simplifying different fonts on a web page has to be a priority.

Anyone developing a website should want to produce a clean, visually appealing, functional, and easy-to-use web page. Focus on creating one or two fonts that site users will enjoy.

2. Keep the Fonts Simple

Web services that provide fonts for web designs have a variety of exciting styles that give websites a unique look. However, research shows that users recognize standard font styles easier than unique typefaces. This fact means that a page’s visitors will be able to read and navigate with a more familiar type of font.

3. Know Your Visitors and Tone

An essential aspect of a web designer’s job is understanding their audience and mood. The type of font on a web page is paramount to building a cohesive site. Typefaces should change depending on the personality or tone of the design project. A style that is effective on a website with funny content while it may be ineffective on a page with serious content.

The typography on a site should not only match the mood of the page, but it should also be sensitive to the audience. Designers should know their demographic and seek opinions from members of that demographic.

4. Avoid Long Line Lengths

The number of characters on the lines is essential to how well users can read a website. For PC or laptop websites, there should be roughly sixty characters per line. On mobile sites, the goal should be approximately thirty to forty characters per line.

5. Use a Style That is Appealing Several Sizes

Web visitors access sites from devices with various features and screen sizes. It is essential for designers to select or create a font that works in multiple weights and sizes. The font should be equally as readable and usable on a large scale as it is in a small size.

6. Mind the Spacing between the Lines

When considering the style and layout of web design, developers must pay attention to the space between the lines. The space between lines of text on a web page should be around thirty percent of character height to achieve easy-to-read font.

7. Make Sure the Colors Mesh

Typography intersects with numerous factors related to web design. One of the features that typography interacts with is the background. Font styles that bring the page sufficient visibility have acceptable contrast with the other elements of the design.

Web designers should avoid colors that clash, patterned backgrounds, and elaborate special effects.

8. Be Mindful of Color Blind Users

Color blindness is a more common condition than most people would guess. The color scheme of a website should avoid red and green because they are the most common colors that are distorted by color blindness.

9. Avoid All Caps

It’s acceptable to use all capital letters in a context that involves very brief or no reading. When a website’s goal is for users to read content, developers should never ask them to read in all capitalized letters.

Studies have shown that all capital letters slows the efficiency of reading and scanning compared to similar writings with lower-case lettering.

10. Test Fonts on Multiple Operating Systems

Similar to how designers should be sure that a typeface is functional across different weights and sizes, they must mind how fonts change on various operating systems. Users aren’t all going to be visiting on the same OS. Web designers must check that their typography style is functional on each operating system that its users will use.

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