Are you looking for insurance marketing ideas? Well, what worked a decade before to get you new policyholders isn’t going to help you anymore! The reason is, this face-to-face industry has now moved online.
We have been reading and talking about the digital transformation of insurance for years. While this new trend seemed like an option for the early adopters only, it has now become imperative for all. If an insurance agency must win customers and succeed in the long-term, it has to accomplish a successful digital transformation.
First, let’s see which factors brought the insurance agency to an inflection point-
Which Digital Transformation Drivers Changed The Insurance Industry?
Not to mention, digital transformation has influenced every industry, and insurance is no different. In order to prepare for this transformation, it is crucial to know about the key drivers-
● Changing customer expectations.
● Unlimited access to information.
● Demand for quick fulfillment.
● New digital-first competitors, etc.
How Does Digital Transformation Benefit An Insurance Agency?
Digital transformation aims to strengthen the agency’s core values as a trusted advisor. Digitally transformed businesses reap various rewards, including-
Better Customer Retention
Today, customers want a real-time service via the channel they use, be it phone, web, mobile apps, or in person. By delivering good customer experiences, both physical and digital, businesses create happy and satisfied customers. And, enhanced retention drives business returns.
Return On Investment
Before digital technology entered the insurance industry, the insurance agents had to be in the offices to offer customer services. Most of the tasks were done via phone, with producers calling into the offices to pass information to the CSRs.
Today, digital technology empowers employees to focus on selling insurance while reducing manual processes. And greater efficiency has a significant impact on the bottom line.
Employee Retention
Attracting and retaining top talent can be a challenge for businesses. In order to do so, agencies must focus on making their businesses appealing to the workforce that seeks customer-centric experiences through digital transformation strategies. It enables-
● Flexibility by providing remote work options via mobile-friendly apps.
● Innovation to transform business operations.
● Sustainability by future-proofing the agency for business longevity.
How Can Insurance Agencies Map Out A Successful Digital Journey?
Before diving into transformation initiatives, consider your agency’s goals for growth. With these in vision, you can strategist productivity initiatives to deliver better value. Here are some of the tips to carry out a successful digital transformation-
Start With Digital Competitive Analysis
The first tip is to know where to begin the insurance marketing plan. Through competitive analysis, you get an idea of what insurance opportunities your competitors are taking advantage of. This way, you’ll be able to create an effective insurance agent marketing plan to beat your competition on the search engine.
Take Advantage Of Digital Technologies
Now that you’ve analyzed your competition, it’s time to identify the areas of deficiency in your agency’s existing technology. Think about how your business can leverage IT investment. While considering technology, make sure to invest in the one that both your customers and staff expect. Keep your customer experience at the top throughout the process. It will future-proof your agency.
Support The Digital Mindset
After selecting the technology, leverage the strategic partners to support the changes and begin the process. You can gain support from the executives to boost this digital-first mindset. Help the key stakeholders to understand the changes and educate the entire organization on how they’ll benefit from it.
Focus On Existing, As Well As New Data
Make sure that your technology partner provides tools to gather and translate data into new systems. Focus on this data for new systems to enable client management and reporting. It is crucial to define KPIs (key performance indicators) early in the process so that you can easily track business goals and predict customers’ requirements.
Establishing the digital-first mindset with your current employees supports retention. Also, it attracts potential recruits. Have a clear vision of what a digital agency is and develop a hiring strategy accordingly.
Innovate New Products and Services
Make your agency stand out by creating new products and services. Use new channels, technologies to deliver the best services. Continue to analyze, optimize, and repeat the digital transformation strategies to deliver value to the customers and differentiate the business.
