Watching a video allows people to see things from more perspective into a picture and enjoy it better. This is the primary reason why people prefer video content over any other form of digital content. Today, there are several video portals available, and YouTube remains the most popular.
A billion hours of video content is consumed every day on YouTube alone by its 2 million users. The top influencers in this platform make billions of dollars every month. Millions of brands have spread their wings and incorporated video as a marketing tool. In this piece, we shall talk about how you can begin your video marketing journey on YouTube and use that to establish a brand identity.
Come Up with A YouTube Strategy
Before you start your hunt for the best video editor online, it is important for you to chalk out a strategy for the content that you are going to present. Start by identifying the target group you want to cater to and brainstorm on the challenges that they face. Then come up with ideas for the topic of your video that will help them.
List out a few titles and make a note of what they will learn from each of them. That way, it will be easier for you to settle on a topic. Another important point that you may want to consider while preparing your YouTube strategy is the fact that you stick to a niche. Having a broad genre will make you lose focus and lose your existing followers as well. Sticking to an area of expertise will allow you to establish yourself as an industry expert and win the trust of potential customers.
Make Your Content Good for Search Engines
With the volume of video content generated every day, merely having the content to be useful for the viewers will not suffice. Unless it is good for the search engines, your target group will not be able to even find the video in the sea of YouTube. Identifying SEO keywords and incorporating the same in the description and title of your video will give you online visibility.
To understand what the relevant keywords are, go to YouTube or Google and type in a few words that are related to your video content. You will see a few suggestions given by the search engine. These are the words that users frequently type. Having them in your video title will increase its reach.
Give up on Perfection
A common mistake by novice YouTubers is that they hesitate to upload a video on YouTube because they are afraid that it is not up-to-the-mark. Understand that, like every other creative skill, this is something that comes with experience.
Unless you set out on the journey, you will not learn the finer nuances of the game. Once you have the title and script ready, a film shot and edited, and the search engine optimization is taken care of, you should not look back anymore. Go ahead and post your video and be ready to learn from your mistakes.
Mine the Power of Comments
YouTube comments are a storehouse of resources for someone looking to start a YouTube channel. Start by identifying your competitors and reading the comments on their videos. This will give you an idea of the type of content your target group engages with. Later, as you start posting your videos, encourage your viewers to post their comments. Monitor those and be prompt and courteous in your replies.
Pen an Outline or Script
Depending on your industry area and the type of topic you are covering, you can take the call on whether you want to write a script or not. However, in any case, it is important for you to have a well-defined outline for the video before you begin the shoot. The outline should have details of how the visuals will function (such as the shots to be taken, angles they need to be filmed from, the graphics to be used, etc.) along with each dialogue you speak.
Have Proper Lighting in the Room You Are Looking to Film the Video
Lights play an instrumental role in determining the overall quality of a video. These days most smartphones have a 4K video recording facility, and you do not need to invest in procuring a high-end camera. If you are looking to shoot indoors, invest in buying artificial lights. Try to shoot either in natural light or artificial one and avoid the mixing of light from the two sources as they will have different temperatures and affect the overall video quality.
Add Intros and Chyrons to Your Video
Considering that the average viewer today has a much lesser attention span than someone in the past, it is important for you to look for ways in which you can capture their attention in the first few seconds. That is where intros come into the picture. You can use intros to establish your brand identity, tell the viewer what the video is all about, and have them glued for more. Any YouTube movie maker that you use will give you the provision of making such additions to your video.
A chyron is placed on the lower third position on the bottom of the screen and is an excellent tool for you to convey more information to the viewer than what is being spoken about in the video. From displaying a name to a more creative expression such as telling about a place or thing, there is a lot that you can do with the chyron. This is especially useful if you are introducing a new person or product or have to wind up your video in a short duration.
The process of video making is a long journey, and with every piece that you create, you inch a little closer to perfection. As you embark on your journey of making the most of YouTube as a platform for your videos to reach the public, we hope that the points discussed in this article were of help to you.
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